GREY POUPON: In 1982 with inflation running rampant, unemployment near depression levels and mortgage rates over 22% -  nighttime soaps like Dallas, Dynasty and Falcon Crest created a fantasy world of wealth that offered an escape from challenging times. At $2.19 per jar Grey Poupon offered regular folks a chance to have a piece of the good life.

The "One Life's Finer Pleasures" campaign is recognized as one of the best in all of advertising history.